Google introduced ad scheduling
(also know as
"dayparting") for Google AdWords. This feature enables advertisers to
automatically adjust their bids or pause and resume their campaigns
based on the time-of-day or day-of-week.
This feature is appropriate for all types of AdWords advertisers,
from small to large, local to national and new to sophisticated. Small
businesses and local advertisers can now schedule their ads to run only
during business hours. More sophisticated advertisers who would like to
capture and exploit intra-day and intra-week cycles of buyer behavior
can fine tune their campaigns in real time. For example, a retailer
could run additional ads at lunch time since it is generally a higher
than average time for consumer purchases. By providing advertisers with
more granular control over when their ads run and how much they bid, we
believe this feature will drive greater return on investment for the
advertiser.
Google is making this feature available at the request of
advertisers and agencies who have asked for greater campaign management
control. The feature is part of the current AdWords campaign management
interface and is available to all advertisers worldwide.