Omniture University Expands Internationally

WebKnowHow
Thursday, June 15, 2006; 02:46 AM

Omniture, provider of online business optimization software, announced the company is expanding its regional training opportunities to its customer base in EMEA (Europe, Middle East and Africa) and APAC (Asia Pacific). With sessions opening in Amsterdam, London, Munich, Paris, Tokyo and Sydney, Omniture is delivering on its commitment to ensure customer success through leading education and knowledge transfer on a global level. In response to growing customer demand—Omniture has also expanded its curriculum, from three days to nine days of content, to include additional instruction for the company’s flagship products, Omniture SiteCatalyst, Omniture Data Warehouse, Omniture Discover and the recently announced search marketing solution, Omniture SearchCenter.

“In today’s market, it is critical to understand and fully leverage the opportunities offered through a comprehensive and connected view of online, offline and multi-channel initiatives,” said Josh James, CEO and co-founder of Omniture. “The training and education we provide through Omniture University is a substantial commitment to our customer success.”

Included in Omniture’s international training courses—also offered throughout major cities in the United States and Canada—are classes teaching new and experienced users how to effectively apply Omniture’s suite of solutions to real-world business settings. This includes identifying the right questions to ask about customers’ online objectives, then demonstrating the appropriate methods to collect, segment, analyze and act on the information to optimize online business processes.

According to the recent Forrester Wave report vendor evaluation, an independent study of top Web analytics firms, “Omniture understands that what makes or breaks Web analytics within large enterprises are the human issues of usability, training, and consulting.“

Other educational opportunities created to cater to diverse customer needs and time zones include Omniture University’s online training courses—providing hours of free content and instruction. A testament to their growing popularity, nearly 26,000 training clips were viewed in May 2006, representing a 280 percent increase since the modules’ inception in July 2005. Registrations for live courses held at Omniture headquarters in Orem, Utah, have also increased 60 percent in the last year, as more and more companies recognize the link between education and ROI.

“SiteCatalyst provides exceptional analytics capabilities for enterprise-class organizations looking to maximize their online channel,” said Greg Bloom, market research manager at Microsoft. “Anyone serious about becoming an expert in Web analytics should be involved in the Omniture University training.”

To learn more about training opportunities offered through Omniture University, including regional courses, online training and weekly Webex classes, log on to:http://www.omniture.com/ou_overview