|
|||||||||||||||||||||||||
|
|||||||||||||||||||||||||
|
Nielsen to Offer Television Measurement Across the Internet
WebKnowHow Nielsen Media Research announced that it will provide integrated, all-electronic ratings for television regardless of the platform on which it is viewed. Under the Company’s Anytime Anywhere Media Measurement (A2/M2) initiative, Nielsen will develop and deploy technology to measure the new ways consumers are watching television, such as on the Internet, outside the home, and via cell phones, iPods and other personal, mobile devices. “As digital distribution of television transforms the way our clients do business, Nielsen is keeping pace with new ways of measuring TV wherever it is viewed,” said Susan D. Whiting, president and chief executive officer of Nielsen Media Research. “With continued client direction, patented technologies, internal focus on speed and innovation and unrivalled understanding of how people watch television, Nielsen is uniquely positioned to anticipate and respond to the industry’s evolution.” “A2/M2 is the result of extensive consultation with clients, who told us clearly that we should ‘follow the video’ and deliver integrated measurement of all television-like content regardless of platform,” Whiting continued. “A2/M2 recognizes that there is no ‘one size fits all’ approach to measuring television, while launching the most extensive research and testing program in the company's history. We thank our clients for the time they spent helping us develop this initiative and look forward to their continued collaboration during its implementation." The technological and economic barriers that have traditionally divided the media are starting to come down, and nowhere is this more evident than in the relationship between television and the Internet. As more and more streaming video content, including traditional television programming, becomes available online, content providers need to measure this viewing and understands how it complements their traditional television programming. To help media clients measure their growing online presence, Nielsen Media Research and its sister company NetRatings, provider of the Nielsen//NetRatings service, will introduce a number of unique integrated measurement services:
“NetRatings has a long history of leadership and innovation in Internet measurement and we are pleased to expand our partnership with Nielsen Media Research to develop the industry’s most advanced measurement of Internet television,” said William Pulver, president and chief executive officer, NetRatings, Inc. “By bringing together the best assets of our two companies, we will offer media and advertising clients a unique service for navigating the rapid convergence of TV and online media.”
|
Copyright © 1998 - 2018 DevStart, Inc. All Rights Reserved |