Social Bookmarking: What's The Big Deal?
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Jennifer Green December 01, 2006
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Although social bookmarking might be something you've only just come
across, it has in fact been around for a few years. It's certainly
getting more popular every day, and has taken off in a big way very
recently. If you're involved in Internet marketing, it's also a great
way to help generate traffic and page rank to your site. So the sooner
you learn about it, the quicker your Internet business can benefit.
Put simply, social bookmarking is simply a way of saving your
favorite URLs online. You probably already have a "Favorites" folder on
your computer. Well, social bookmarking is just an online version of
that. The main difference is that your social bookmarking favorites are
publicly available for anyone to see. So, the big question is - how can
this benefit your business?
If you do a Google search you'll soon come up with a list of the most popular social bookmarking websites. Take a look at http://del.icio.us,
which is one of the most popular. All you need to do, once you've
joined the social bookmarking site, is to start adding your URLs. With
each URL you also add a list of tags, or keywords, so that people know
what that URL is all about. So if you've bookmarked a site about dogs,
for example, then make sure you use the word "dogs" as one of the tags.
You can also choose whether to make the listing public or private.
Use a public listing if it's a website you want other people to find,
such as your own website. A public listing will also show other
information such as who created the bookmark, when, and give an
indication of how popular that particular keyword is on the site. But
you can use the private setting for other URLs that you know you will
want to access while you're traveling around, and don't have access to
your home computer.
In some ways, then, a social bookmarking site is like a search
engine, except that it only searches entries on its database. But the
good part about that is that only sites that other people recommend
will be listed. It's easy to find a list of sites on any topic you
might be interested in. Type in dogs, for example, and you'll see sites
that other people have recommended.
For Internet marketing purposes, then, you would add your website
to you social bookmarking account, pick your main keywords and use them
as tags, and potentially generate traffic to your site. Another idea
would be to have a link to your social bookmarking account from your
blog page, so that people can see a frequently updated list of your
recommended websites about that topic. You also get a backlink from the
social bookmarking site to your website, which helps to boost your
popularity in the eyes of the search engines.
For optimal results, you should open as many accounts on different
social bookmarking sites as you can. The only problem is that posting
your website to these accounts can be come very tedious. Especially if
you have a large number of websites or if you are adding the bookmark
to a large number of accounts.
Recently a new Wordpress plugin has been released to eliminate some
of this tedious work. It can automatically add bookmarks to all of your
bookmarking accounts hands free. It is a great time saving tool that I
highly recommend to anyone who wants to take advantage of social
bookmarking without spending hours bookmarking their pages manually.
Check it out here http://www.autosocialposter.com
Social bookmarking is only in its infancy, and will probably develop in
ways that nobody has even imagined yet. In the meantime, there's no
doubt it's a great way to get traffic to your websites, so what are you
waiting for?
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