Linking Strategy – The Basics
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Karianne Kline August 01, 2006
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Karianne Kline |
Karianne Kline is a Graphic Design student currently attaining her
Associate's Degree. She is also learning the other end of the spectrum
in Marketing and SEO. You can learn more about what she does by
visiting http://www.LazyLinking.com |
Karianne Kline
has written 1 articles for WebKnowHow. |
View all articles by Karianne Kline... |
Let’s clarify first the basics of linking strategies. Then let’s
take a look at how to use this linking strategy to have a high rank on
the search engines lists.
Some elements must be clarified first of all: an outbound link is a
link going out of a website. An inbound link is a link coming in from
another site to yours. Reciprocal links are the links between two
sites, often based on an agreement between the owner of the two
websites. A link checker is a tool to check for broken links. Deep
linking means linking to a web page other than a site’s home page.
Inbound links are sending visitors to a page from a website. It is a
very good link, increasing the site’s traffic and fulfilling an
important requirement for search engines algorithms. Outbound links are
sending the visitors away from a website. Website owners are in very
different positions facing the outbound links.
New windows can be opened, some are linking freely. For commercial
websites, outbound links losing time and money. Outbound links can be a
risk if the site is losing visitors and potential clients.
Other opinions are totally opposite: outbound links can improve the
site ranking, increase the visitors’ number and there are also chances
for the returns of many visitors.
As the web is becoming more commercial, deep linking becomes an
important matter too. As the internet strength is to make a contact
between a public document and information to another public document or
information, the home page becomes very important to establish and
maintain the brand and serving functions.
Deep linking is eliminating those advantages. There are also other
opinions, consolidating the free modality to present information on a
web site. A deep link is better than no link at all; an appropriate
navigation structure can make the deep linking an advantage to clarity
and functionality for a web site.
Reciprocal links are the result of an agreement between two site
owners to have links to each other. The most frequent users of
reciprocal links are the small/medium websites, searching for site’s
popularity and willing to increase the site’s ranking.
Natural links extend a topic to a broader theme; they are always
visible. Artificial links are adding value to the site’s owner, support
a third party, but not the visitors. Artificial links, if they are
illegitimate, are hidden from visitors. If artificial links are
legitimate, they are at the bottom of the pages, usually places outside
the primary areas of a web page.
By joining a linking directory, you are on your way to getting a
higher page ranking. To avoid all possible penalties from Google or
other search engines, go to:
o www.MyLinkMachine.com
You cannot forget about the good ol' article directories. These
directories are a vital source to a higher PR. You just have to insert
your link somewhere in your article, as well as the Resource Box. To
start submitting your articles to these directories, go to:
o http://www.MyContentBuilder.com
If you are already submitting articles, but are tired of spending so
much time submitting one article to several directories, you may want
to consider an automatic submitting software. This software will submit
your article to over 30 directories in half an hour. To watch a video
on how this is accomplished, go to:
o http://1trac.com/dt/t/Article_Submitter_Video.php |