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Five ways in which Google advertisers lose out their PPC campaign

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Sujain Thomas
November 19, 2018

Sujain Thomas
Sujain Thomas has written 3 articles for WebKnowHow.
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Google AdWords and PPC (Pay Per Click) marketing is grounded firmly on a feasible digital marketing process, for a wide variety of business opportunities. Today, the new advertisers are fast coming up on the board. And they also are learning that it’s not an easy thing to do. One has to look out for plenty of ideas.


There are many ways in which Google advertisers completely lose their PPC campaigns. To get more help to understand this, you can reach put to a professional service provider, such as the likes of white label agency Clicks Geek and many more. Discussed below are the five ways in which advertisers end up compromising on their PPC campaigns.


1.  The simple set up had made you get it wrong

Google AdWords makes it increasingly easy for the brand-new advertisers to start their PPC journey. They can begin just by following few essential steps:


  • You have to log-in to the Google account and visit the AdWords domain
  • You need to follow the account set-up methods and also offer the billing data
  • You have to generate a primary campaign along with a few keywords for the market, set the keyword bids, and create some ads as well as budgets.


The setup stage is elementary. However, it is important to note that AdWords is a serious business. Its ease in setting up allows a new adviser with very less understanding to create an account. And one of the reasons why most advertisers are not able to succeed in AdWords is because of clouded perspective.


2.  Forget and fire

Any professional PPC management brand can create a new campaign over the best 7 and 14 days to manage and can consider the early data:


  • Ad positions, CTR (Click through rate), clicks and impressions
  • Manage and start the changes at least twice a weak
  • Adjust as it is required to cater to brand new campaign objectives


Analyzing and reviewing the data that gets generated can be an intimidating and time-consuming task. And it is this that doesn't work with several advertisers. Having a clear understanding of the data and also to know the kind of changes to make requires time. You also need proper experience to grow in this process. Even when the new advertisers keep a tab and try to adjust, there are not such good results. They might think that AdWords is a myth and it doesn’t exist. When an ad campaign gets set up and gradually is completely forgotten, you can stop expecting the right outcome from it.


3.  Being unable to understand the nuances

There can be a mature and experienced advertiser, who has done all the hard work by entirely on his own to have a clear understanding of the subtle aspects of AdWords. This advertiser is a much better state to make the system work in their favor. Hence, all the new PPC advertisers who are planning to monitor their campaign should read extensively on PPC campaigns. They should know the way to create and manage a campaign even before they have started. Alternatively, they can get the know-how from an expert service provider. And in the long term, this pays for it in several ways.


4.  No tracking

Most new advertisers generally do no monitoring other than what the AdWords reports suggest. It is a widespread trait among the new advertisers. They don’t opt-in for any conversion tracking of any type and no integration for the web analytics. It is akin to operating in the landscape of PPC and AdWords, paying for the same and yet not knowing how to go ahead with the strategy to use the process to your advantage. When there is zero tracking, all the brand-new advertisers lose out on their crucial and precious data. Also, there should be no PPC campaign that would function without having a precise conversion tracking organized.


5.  Erroneous campaign setting

Google is very much at ease to create the campaigns at a default configuration. They provide a vast number of recommendations. And unfortunately, a vast majority of the default settings along with the recommendations are always in favor of Google and not an advertiser. And it has been designed in a way that makes use of the advertisers’ budget at the earliest.


You can at best compare this with a casino game! Akin to learning how to play the game, the house might have all kinds of recommendations. And all this gets designed to the advantage of the game. Similarly, the AdWords recommendations right in the interface or directly from the in-house specialist have always been intended to keep the benefit for AdWords, but far away from the new advertisers.  Furthermore, the campaign settings form the basis of expanding a good campaign. And this often gets overlooked by the new advertisers, or it gets misapplied. 


Today, what the majority of new advertisers fail to realize is that the entire AdWords system has been designed in a way to part them along with the capital as fast as possible. The significant difference is that most people today are operating their businesses as and when they make use of the AdWords instead of entertainment.  Here you have something positive to count on. As opposed to the casino, having an understanding of the way a system works and also making adjustments depending on the in-depth data that are available and even exercising as much control as possible in their hands, enable the brand-new advertisers to make the most of the AdWords to their maximum benefit.


According to several online marketing experts, every person who is involved with PPC marketing needs to have a basic idea about how the PPC system works.  And if you want to leverage the real power and benefit of PPC, it is essential to reach out for dedicated and skilled professionals. These professionals, have experience in managing PPC for multiple industry verticals and hence, they know what they have to do with your business’s PPC management plan.

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