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Tips for Making the Most of a Business Website

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Anne Davis
April 13, 2018

Anne Davis
Anne Davis has written 1 articles for WebKnowHow.
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Creating a business website is one thing, but optimizing it is another. If your site is not well optimized, it may rank poorly, have a high bounce rate and fail to convert traffic into actual sales. The following are tips to help you make the most of your business website.


Conduct proper keyword research

If you are keen on improving a business website, you must never ignore keywords. Understand the relevant keywords that your typical customer types when looking for the product or service that you offer. Online tools such as Google Keyword Planner can help you find these key phrases. Consider your industry, location and unique selling points when creating keywords.


Find keywords that have low competition but still bring high traffic to your website. If your business is a seafood restaurant in New York, for example, some relevant keywords would include: ‘nutritious seafood in NY,’ ‘affordable New York restaurant’ and ‘seafood in NY.’


Invest in conversion optimization

Do you direct huge traffic to your website? That is a commendable milestone. However, you need to convince these masses to make a purchase decision. Optimize conversion by using toolkits designed to encourage visitors to subscribe, sign-up, and register. According to information collected by industry leader OptinMontster.com, 70% of visitors leaving a business website will never come back if conversion is not optimized.


Furthermore, take steps like having redeemable coupons on your website. Entice your customers to download or print the coupon after which they will get discounts when they bring the coupon to your shop or enter it during e-checkout. Simply put, your entire digital marketing approach should go full cycle.


Increase its loading speeds

Research shows that users would rather go back to the search engine result pages than wait for a website to load. If it takes more than five seconds to load a home page, you are losing out on high-quality traffic. Remove unnecessary info or bots that slow download speeds.


Google will rank you lowly if users are not accessing desired web pages fast. Conduct a thorough insight and disable encryptions that make your website heavy. Google Speed Insights is among dozens of online tools that could help you highlight slowdowns.


Write high-quality blog posts

The phrase ‘content is king’ applies to optimization of business websites today more than it did years ago. People do not have time to waste on generic content. Let them immediately find real value in the business blog posts that you write.


Consider breaking up huge chunks of text into shorter sentences. The human eye is overwhelmed by large columns of text. Instead, use bullet points, numbering and easy to read paragraphs. Also, highlight important points using colored text to capture and maintain the attention of the reader.


More websites today are using infographics such as images and videos than ever before because they are eye-catching. They are also quite effective in passing information.


Have an effective design

The first impression is all that matters for one to decide whether to spend time on your website or not. Without a good and consistent design, it does not matter the quality of information your website contains. Always be neat; organize text, images, and infographics in a logical manner.


Experts agree that a web page should take the shape of a capital F. The title of a page should be at the very top, accompanied by the most important information. As people read further down the page, their attention wanes, and so does the importance that they give to the info there.


A business website is essentially a new form of store. When a visitor arrives on the homepage, it’s as if they’ve opened the door to a shop. Optimizing a website isn’t much different than sprucing up the shelves and rearranging products to encourage more purchases.

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