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A Beginner's Guide to Social Media

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Todd Bailey
February 27, 2012


Todd Bailey

Todd Bailey is Vice President of Digital Strategy at WebiMax, a leading SEO company with 500+ clients and 150+ employees as well as Lead Contributor at SEOservices.com



Todd Bailey has written 21 articles for WebKnowHow.
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As most developers already know, social media is becoming a much bigger part of the search engine optimization picture.  Traditionally, most SEO campaigns have been reliant on a combination of keywords, content and HTML code.  Although those factors are still very important to utilize, the rise of social media has added a new element to the mix.  Today, social networking sites rank amongst the most highly trafficked on the entire Internet and that traffic hasn't been ignored by search engines.  In fact, Google has even launched Google+ and the Search Plus Your World feature as their response to the social phenomenon.  Using an Internet marketing company can help with this.  As with any SEO technique, leveraging social media can be a difficult and time consuming process, but there are some proven methods to get the most out of a social-focused campaign.

 

The crucial first step is to build a social presence online.  Creating Facebook, Twitter and Google+ accounts offers brands the opportunity to increase their shares, likes, friends and followers.  These things already matter, but going forward, they'll matter even more.  There is definitely strength in numbers and a greater social following is likely to positively influence social engagement.

Once a social presence is established, it must then be enhanced.  Frequent updates to social platforms and proactive acquisition of friends and followers are the most important parts of social expansion.  It's also very important to monitor social accounts to ensure that only the best and most relevant content is being liked or shared.

Creating and maintaining a social presence is one of the best ways to keep an SEO campaign innovative.  As with any SEO technique, social media growth is a process that requires planning and careful implementation.  Every brand is unique and while there is no definitively "right" or "wrong" way to design a social strategy; nearly any brand can take advantage of a customized social media optimization campaign.


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