Five Ways to Optimize Your Website for Universal SearchMaking Sure Your Whole Site Works for You
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Tony Baker August 13, 2007
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Tony Baker |
President and founder of Xeal Inc., Tony D. Baker is Oklahoma’s leading Internet marketing expert with more than 10 years of Internet marketing experience. As an author and public speaker, Baker has written several e-books and spoken at conferences throughout the U. S. Memberships include the Tulsa Chamber of Commerce and the Tulsa Press Club. Visit Xeal.com for the latest tips and tricks in Internet Marketing. You can also catch Tony on the Xeal Radio Show on Sunday nights on 1170 KFAQ Tulsa. |
Tony Baker
has written 11 articles for WebKnowHow. |
View all articles by Tony Baker... |
With everything from pictures to videos showing up
in the regular search engine results, you need to make sure to optimize
more than just your website landing page. Images, videos and articles
are all parts of your site that could be working harder, if you just
knew what to do with them. Here are five tips to help universal search
work for you.
Press releases matter.
Make sure yours are getting into Google and Yahoo
News. If you're not doing press releases, you should seriously consider
it. Press releases will get your company's name out there, and give you
a chance to one up the competition. Even if you think you have no news,
you can comment on industry trends or recent studies relating to your
business. The more you get your name out there, the more results you
will ultimately see.
Don't overlook images.
Images are going
to start showing up in search results based on text around them and the description text in the HTML image tags. It's
not difficult to get images onto your site: include pictures of past
projects, process illustrations, etc. Pay attention to your image ALT
tags, captions and surrounding text so your images show up, too. And
always be sure to have keyword-rich descriptions with the image.
If you have video content, distribute it.
Presentations, training videos or interviews could
all be working harder for your company. Don't let these just sit on the
server when they could be showing up in search engine results and
providing even more optimization
for your site.
Make sure Google can get to your content.
Is your site easily accessible by search engine
spiders? If you don't lay down a clear link path, they may never find
it. Also, site maps are absolutely essential. Make sure yours is the
proper format, and submitted to Google.
Don't ruin your hard work.
While it's important to prepare for the future,
don't overlook the basics. Keyword-rich text and title still matter.
Quality links to your site are still essential SEO components. Just
because you've discovered new Internet toys for SEO doesn't mean that
you should turn away from the tried-and-true methods. Use both for
maximum results.
By taking the time to ensure every aspect of your
Web site is ready for universal search, you maximize your chances of
getting your name in front of potential clients and customers. Follow
these tips and jump to the front of the search engine multimedia race. |