The Spectacular Tricks of Pinging
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Terry Detty August 28, 2007
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In this newsletter, we will explain what pinging is, how it helps
your blog, and what the best pinging services are. After you’ve read
this newsletter, you’ll know exactly how to use pinging to make your
blog popular.
What is pinging?
When a blog is pinged, it essentially tells a web blog tracking system
that the blog has been updated. Thus, pinging is the process of telling
tracking services that a site has been updated.
So how does pinging work? Well, a ping service scans regularly blogs
for updates. Whenever there is a new update for a particular blog, that
is reported back to the pinging service’s site. You can almost think of
ping services being just like search engine spiders—both scan sites
looking for information, and both report that information back to their
specific site. The difference is, a ping service only reports back new
blog posts.
Why is pinging useful for my blog?
Pinging, in effect, tells people that there is a new blog posting
available. Those who are loyal followers of your blog will see the ping
and want to visit your blog. Those who haven’t read your blog before
will see the ping and perhaps think “hey, there’s a new blog I haven’t
been to before, I think I’ll check it out”. Pinging helps to increase
your traffic because it tells people when your blog is updated. Those
who visit sites with pinging services will see this information in the
form of a scroll on the left or right side, or top of the page. The
scroll is usually in XML format and typically includes the title and
URL of your blog, as well as the date and time of the update.
OK, so now I know what pinging is. Who offers pinging?
The answer is, there are several pinging services available which you
can use to have your blog pinged. We’ll go over some of them right now.
Weblogs.com
Weblogs.com is probably the most well-known pinging service.
Weblogs.com monitors sites for updates and then pings whenever there is
an update to report. Virtually every blog software is available to use
Weblogs.
Yahoo’s Blogs
Another popular pinging service. This one is offered by Yahoo and has a
built-in integration with movable type and other tools. One cool thing
about this service is that it offers the ability to give out updates
via Instant Messaging services like AOL and ICQ. It is a direct pinging
service, so those who sign up for subscriptions to your blog will be
sent an email anytime your blog is updated.
Blogrolling.com
Blogrolling allows its bloggers to manage their blogrolls(updates)
through a web-based interface. Recently updated blogs are also
highlighted on Blogrolling’s web site. Data is automatically retrieved
from other sites like blogger.com and weblogs.com every 5 minutes.
Often times your blog is already being pinged by Blogrolling, so you
might not have to sign up for it. Search on the site first for your URL
before signing it up.
Technorati
Available at http://rpc.technorati.com/rpc/ping, Technorati is another
service that pings blogs. It gets its data from a variety of places and
is definitely a site you should go to for blog pinging.
These are just 4 of the many different blog pinging services
available. A quick search on Yahoo or Google will reveal many other
possible blog pinging services to use for your blog. It is best to sign
up for as many as you possibly can to ensure that your blog is
well-pinged. A well-pinged blog will definitely help your blog attract
more visitors. So sign up for as many as possible and watch your blog
traffic increase.
Pinging tells people when your blog is updated. It is an incredibly
useful, and easy to sign up for service, so be sure to sign your blog
up for pinging!
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