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Web 2.0: the Network as a Platform

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Munish Dogra
May 23, 2007

Munish Dogra



Munish Dogra has written 1 articles for WebKnowHow.
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Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of  participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.

Comparison of Web 1.0 with Web 2.0

Web 1.0 was about reading, Web 2.0 is about writing

Web 1.0 was about companies, Web 2.0 is about communities

Web 1.0 was about client-server, Web 2.0 is about peer to peer

Web 1.0 was about HTML, Web 2.0 is about XML

Web 1.0 was about home pages, Web 2.0 is about blogs

Web 1.0 was about portals, Web 2.0 is about RSS

Web 1.0 was about taxonomy, Web 2.0 is about tags

Web 1.0 was about wires, Web 2.0 is about wireless

Web 1.0 was about owning, Web 2.0 is about sharing

Web 1.0 was about IPOs, Web 2.0 is about trade sales

Web 1.0 was about Netscape, Web 2.0 is about Google

Web 1.0 was about web forms, Web 2.0 is about web applications

Web 1.0 was about screen scraping, Web 2.0 is about APIs

Web 1.0 was about dialup, Web 2.0 is about broadband

Web 1.0 was about hardware costs, Web 2.0 is about bandwidth costs

Characteristics of Web 2.0

Participatory and Collaborative (Social/Web)

Services (SOA)

Rich Internet Application (RIA)

Joy of Use


Participatory and collaborative: In action


Used where they make sense, wikis can be a powerful source of information for an organization about their visitors, as well as a powerful tool for the visitor to be successful in their task on at a site.


Comment on this page, rate this product/service, tell-a-friend, etc.

Comment on this page:

Provide “free-form” textual comments/suggestions about selected pages or applications on the site.

Enables the end-user to influence what we present on our pages or determine how our applications should/could work

Ratings: collect ratings and use them to influence navigation by featuring articles with good ratings on homepages or showing ratings on the page (1-5 Stars)

Web Services: In action

• Distributed Content Modules which leverage multiple data sources through services

    • Distributed Personalization: enabled through identity services
    • Dynamic Related Links, Syndicated Search (OpenSearch RSS)

• Shipping status (DHL, UPS, FedEx…)

• Stock Price Data

• Commerce Solutions

• Outsourced Search

Rich Internet Application: In action

Using the Technology :

            Flash technology has become a popular method for adding animation and interactivity to web pages.     

            Improving the Graphical aspect of the web application.


            Asynchronous JavaScript and XML, is a web development technique for creating interactive web applications. The intent is to make web pages feel more responsive by exchanging small amounts of data with the server behind the scenes, so that the entire web page does not have to be reloaded each time the user requests a change. This is meant to increase the web page's interactivity, speed, and usability.

            Far Richer experience (with AJAX Drag and Drop).

Joy of use: In Action

• WebCams and VoIP

The ability to click a link on the website which opens a dialogue with a live person over the web (either voice or voice and visual)

• Product Viewing and Assistance

Servers: 360o view to show you how to set up and configure a product

• RSS aggregation

Give visitors the ability to view all of their RSS feeds in one place

Mobility in the Web 2.0 world: In action

• Enhance existing functions to be accessible from the wireless devices

Drive traffic to the mobile version of the applications through awareness and auto redirects

Provide fast access through Search to a wide variety of content from any device

Short URLs and easy navigation are very important

• Use 2D barcodes in advertising and direct marketing materials to drive Web traffic Customers who see an ad in a magazine or on a billboard, or receive direct marketing material, can point their mobile phone to the 2D barcode and access the related Web site directly without typing lengthy URL addresses

• Provide more syndicated content for site visitors

Allow the visitors to take away pieces of your content and explore them at a time of their own choosing (audio or video podcasts, RSS feeds, etc.)

• Automatic Alerts to the cell phone to notify the client of key events:

Their order has shipped

A proposal is ready for their review

Payment has been received

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