What to Publish on Your Website: Content Development
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John Simms October 11, 2006
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John Simms |
John Simms is an Internet Marketer for Eiledon Solutions, a web design
and website development company based in Cape Town, South Africa. Visit
http://www.eiledon.co.za for more info and get a Free Quote Online. |
John Simms
has written 1 articles for WebKnowHow. |
View all articles by John Simms... |
Many businesses want a simple website where they tell people what
their business is about, some information on the products they offer
and a means of contacting them.
However, content is vital in the growth of your Internet
presence. Information is your asset and all you need to produce it is
the knowledge you attain over time.
For some, they simply don’t know where to start. Here are some
things to consider that could lead you to providing great content and a
value-adding website.
1. Write what you know
Knowledge is power. Post articles to your website that show that
you are well informed in your industry. If you can position yourself as
an expert in your industry you can boost perceived credibility of your
business on the whole.
2. Entertain
Everyone likes to be entertained.
For example, if you are marketing African tours, you might
publish photo galleries or post stories on the African people, travel
tips, the climate, etc.
3. About Your Business
Are people interested in the current happenings in your business? Post news items on your website. Eg. “New branch in Gauteng”
4. About Your Product
What do your customers often ask you about? What are their
uncertainties? If you offer a “complex” product, which requires much
learning on the part of the consumer, a website is a great place to
teach them! This in mind, you might not want to be too technical in
your copy – tell them about the benefits, not the features. A great way to clarify uncertainties is to publish a “Frequently Asked Questions” or a “Q&A” section.
5. Back to the Plan
Take a look at your marketing and / or business plan – what
goals are you trying to achieve and how are you trying to position
yourself in the market place? 6. Watch your competition
6.1. What are competitors offering through their website that you are not?
6.1.1. Determine why they publish this content, then think of
ways that you can improve it and use it on your website. Don’t copy –
enhance. 6.2. What are you offering on your website that competitors are not
This raises two questions:
6.2.1. Is the information you offer really satisfying? Does it need to be there?
6.2.2. And, if the information does give you a kind of competitive advantage, how can you capitalize on that?
7. User Behaviour
Consider your Internet market – what do they do on the Internet.
7.1. Do they like to communicate with other Internet users about
your industry? Consider having a forum on your website where you can
allow website visitors to do this
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