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Logo Design Rules That Have To Be Respected

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November 16, 2018

Logo design is a huge part of branding and modern marketing. Whenever you create a logo you need to know what you are doing. Contrary to what you might think right now, a logo can make or break your entire marketing campaign. You need to create something that is suitable for the client. Something that is great for lawyer David Offen will not work great for Donald Trump. At the same time, you need to consider industry, medium of use and a whole lot more. With this in mind, whenever designing a logo seriously consider the following facts.

Always Stick To Basics

The most important thing for the logo is to grab the attention of the viewer. However, in many cases the designer simply goes overboard and ends up creating something that is just too flashy. This is especially a problem in the event that we talk about larger international companies. One of the core rules to respect with modern logos is to build something that is simple. While some rules are made to be broken, if you are thinking about business growth, it is not a rule to break.

Consider Customization

There have always been different logo styles that were used in television and on billboards. Which ones are those that are always recognizable? For instance, you surely know the soft drink brand that uses the exact same font style for over 100 years. This brand dominates the industry with the use of a really simple logo. However, as time passed, the logo did end up being modified with some creative flair and uniqueness.

Take Into Account The Criticism Of The Public

Social media is now more important than ever. Its boom led to many modifications in various industries. Since most people already have a social media account, you can easily see their opinions about different topics. This does include the design of a logo. Be sure that you accept the criticism and the feedback that comes from the public, no matter if it is positive or not. Obviously, not all opinions are important. Many will be really ugly and will use bad language. Occasional harassment and trolls have to be expected.

Always Add Personality

You do want to keep logos simple but this does not actually mean that you have to end up with something that is bland or lacking emotion. Adding some personality does bring in a lot to a logo. This is what makes the logo noticeable and what will leave a lasting impression. When the logo manages to leave an impression, it can increase product interest. In some cases the logo is actually enough to bring in a brand new customer.

Final Thoughts

Many things need to be taken into account like colors or what shapes are industry standards. However, the rules that were mentioned above are definitely the most important ones. Have patience and try different logo designs before you launch the final one. A focus group can offer the information you need to make a good choice.

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