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Web Design Essentials Every Designer Should Be Aware Of

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Andrew Simmons
July 18, 2018

Andrew Simmons
Andrew Simmons has written 3 articles for WebKnowHow.
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No matter how we look at things, there are many different ways in which you can mess up the design of a website. Although there are so many options that are available and technology is highly advanced, some designers fail to understand the need to have a really strong foundation. This is why we should highlight the following web design essentials.


The best design always features a minimalist approach to the use of color. Many designers are tempted to use many different colors but using restraint should be a priority. You want to find the shades that perfectly match the content. Also, as you sparingly use colors, design remains classy.

After choosing colors that will represent brand design, you need to implement them in every single design stage so that the result has a streamlined feel and look. People associate meanings with colors so be sure you take that into account.


Simplicity is practically important in everything associated with modern business. This ranges from buying nSpire laptops and desktops to web design templates. As you keep design as simple as possible, the viewer manages to take in much more information in a shorter timeframe. Fancy special effects can be used in modern design but it is always better to keep things toned down.


Design text has to be legible while the chosen fonts have to perfectly represent message idea. Some fun and quirky fonts look great on sites for toys but if you build a site for a tech startup, you want fonts that are much more professional.

Always avoid using too many fonts. What you have to do is stick to 2 or 3. Make sure they are easily available on the internet so that they can be viewed by all your visitors.

Carefully Use Illustrations

You should always first think about the intended audience of a website before you start working on web design. Only after this happens content can be tailored. There are huge color and font differences that appear when comparing websites that cater to various audiences. Some things you want to consider include:

  • Scale – Choose size based on desired assigned dominance.
  • Color Discord – This should be avoided as it creates disharmony.


For starters, it is really important that website design features a proper hierarchal layout. You want to manipulate color, font and scale in order to drive attention towards main design elements. Start with website element alignments. Grid alignments are normally best as they set distinctions between site elements. As various elements are added to a page, they have to complement each other as much as possible.

Keep in mind that you do want to incorporate space in modern web design in order to increase readability and reduce noise. As your layout strategy is built, factor in white space and how much you want to use it.


Remember there are many other things you have to take into account besides those mentioned above. Have patience and be sure that you always test web design modifications to see what works best.

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