MySpace Announces ''SelfServe by MySpace'' Advertising Platform

November 5, 2007; 09:30 AM

LOS ANGELES--MySpace (http://www.myspace.com), the world’s most popular social network, today announced plans to introduce “SelfServe by MySpace,” a new advertising platform that builds upon MySpace’s powerful targeting technology and empowers users such as small business owners, bands, and politicians to purchase, create and analyze the performance of ads throughout the MySpace network. SelfServe by MySpace is the first platform to provide customized tools for small businesses to generate and target display ads to their desired customers in a social media environment.

“SelfServe by MySpace leverages our industry-leading ad targeting platform, enabling anyone to create meaningful business and promotional campaigns through the vast friend networks they’ve built on the MySpace platform,” said Michael Barrett, Chief Revenue Officer for Fox Interactive Media. “Targeting is for everyone—from the smallest band to the biggest brand—now MySpace provides a solution for anyone looking to advertise on the most trafficked site in the country.”

The SelfServe by MySpace advertising platform will give any user the opportunity to create customized advertising through a new ad creation tool. The tool will enable users to select from a number of ad targeting factors such as geographic, demographic, and various user interest categories. After selecting their desired ad placement within the MySpace network, all SelfServe participants will use the customized tool to pay for their ads and initiate placement. All users registered for SelfServe by MySpace will have access to analytics tools enabling them to track their ad performance.

"MySpace is the first and only place where a small business can create a display advertising campaign and target it to their desired customer," said Chris DeWolfe, CEO and co-founder of MySpace. “There are 23 million small businesses in the U.S. and less than a million advertise online. SelfServe is designed for the millions of businesses that don’t advertise online today—we want to bring that new class of advertisers to MySpace.”

Separately today, the company announced the completion of the first phase of another new advertising platform, HyperTargeting by MySpace which allows marketers to buy advertising targeted to specific interest-based segments of the MySpace audience. Since its launch in July, brands have experienced performance lifts of up to 300% on the HyperTargeting by MySpace platform.

MySpace will continue to evolve its current, industry leading advertising model, which includes customized communities, multi-platform integrated marketing campaigns, and the HyperTargeting and SelfServe ad platforms.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(a), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes 20 localized community sites in the United States, Canada, Latin America, Mexico, Austria, Finland, Germany, Italy, Norway, Sweden, Switzerland, UK, Denmark, France, Ireland, Netherlands, Spain, Austria, Japan and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(a) Among the top 2000 domains comScore Media Metrix, September 2007. For more information on comScore Networks, please go to http://www.comscore.com.