SiCap Industries Credits Yahoo Surfers As The Biggest Spenders

August 27, 2007; 03:17 AM
Yahoo may be considered the second busiest search engine next to Google, but in the world of shopping, Yahoo surfers may also be the biggest spenders online and offline. According to Wayne Perry, president of SiCap Industries, Yahoo surfers spend 30% more than other consumers on average.

"We haven't figured out why, but our web stats show consumers referred by Yahoo definitely spend more money on our websites, and according to data collected from our retailers, yahoo surfers also spend more money in the stores that carry our products. This has been a consistent theme for nearly three years," says Perry.

SiCap Industries manufactures natural OTC health products including the world's first hot pepper nasal spray known as Sinus Buster. Although SiCap distributes their products to nearly 10,000 stores worldwide, the company also runs a lucritive internet business with a number of websites offering natural health products online.

In 2003, SiCap began online operations with their first website: www.sinusbuster.com. Since day one, the company has relied on search engine marketing and pay per click advertising to fuel their internet presence and build brand awareness.

"Brand building is a key element to having a successful product, and nowadays you can't do it without the internet. This is an internet world now, and if you want to drive consumers into stores to buy your products you have to build an internet presence. You also have to get bang for your buck, and that means finding the customers who spend more and also the ones that act more. Google is great, but their surfers tend to be teenagers looking for free stuff. As we plan our internet budget for 2008, we're shuffling more of a focus toward yahoo surfers since they spend more money online, and they tend to be more active in the real world such as actually shopping in stores," adds Perry.