Superpages.com Enhances Mapping Functionality As Local Search Continues to Grow in Popularity

March 7, 2007; 04:01 AM
Superpages.com, a product of Idearc Media Corp., today strengthens its mapping functionality with an enhanced map-based search application. The new enhancement creates a seamless experience for consumers by providing users with more flexible map functionality. Superpages.com expands the relevance of maps in a local search environment by letting users search for multiple categories on a single map – helpful for running errands, planning a vacation or a date – and providing users with road, aerial or birds-eye views to see a particular landmark or a business building. To use the new mapping functionality, visit http://maps.superpages.com.

“Maps go hand in hand with local search, and as local search continues to grow, we’re enhancing our map functionality to meet the needs of our users,” said Robyn Rose, vice president of marketing for Superpages.com. “Superpages.com provides robust local search capabilities, and this enhancement is one example of how we’re continuing to connect buyers with sellers.”

With the new functionality, consumers can now:

• Map multi-task – Find a florist, pick up some tasty Chinese food, and rent a movie nearby. Search for up to three business categories at once within a mapped area;
• Look around – Get a great bird’s eye view of a city, neighborhood, travel destination, business or landmark;

• Travel smart – Find hotels, restaurants and banks near your travel destination;
• Review it – Find the business by name, read reviews and get key business facts;
• Plan a commute – Avoid road hazards by viewing current speed conditions and real-time traffic updates;
• Take it to go – Get simple turn-by-turn detailed driving directions, print it in different options including map only, map and text, text only or a custom map, and take it to go;
• Save favorites - Save specific businesses or frequently visited locations; and
• Share with friends – Share maps with friends by sending them via e-mail or to a cell phone.

Superpages.com, the expert in local search, had more than 2.8 billion network searches in 2006. It features listings for more than 18 million businesses in the United States, 11 million of which feature enhanced content.

About Idearc Inc.

Idearc Inc. (NYSE:IAR) connects buyers with sellers with its multi-platform of advertising solutions including Verizon Yellow Pages and smaller-sized portable Verizon Yellow Pages Companion Directories, Superpages.com® (www.superpages.com), Superpages MobileSM, Solutions At Hand™ magazine and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. In addition, Idearc is the largest publisher of Hispanic directories in the United States. Superpages.com, the expert in local search with more than 2.8 billion network searches in 2006, includes a comprehensive list of businesses in the United States – a total of more than 18 million. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com.