Denver-Based Fusionbox Launches New National Geographic Web Site

April 27, 2007; 10:02 AM
National Geographic came to Fusionbox to redesign their site in order to gain better brand awareness and search engine visibility. Despite its well-established brand name, the current site was not conveying the National Geographic brand standard or design aesthetic. Fusionbox worked with National Geographic Maps marketing to develop a new site design that is both compelling and search engine friendly.

National Geographic was also in need of a dynamic web site that could be changed quickly and easily through a content management system. This kind of functionality allows an administrator to add products and information on the fly. Fusionbox was able to provide National Geographic with a new web design that is easy to use and minimizes the learning curve for National Geographic's web administrators. "I appreciate the ease with which we can and and change information," said Gavin Maurer, Vice President of Marketing and Ecommerce for National Geographic Maps. "It's exactly what we had hoped for... we are excited to continue the next phases."

"We are thrilled to be working with National Geographic. They are truly one of the world's most reputable brands in American History," said Fusionbox President, Alexander Groth. "The next phase will be to develop an organized, interactive meeting place for the GPS and mapping communities. With our technological expertise, and their vision, we'll be able to make that happen."

About Fusionbox: Fusionbox is a full-service Denver web design, web development and search engine marketing company.