Effective Business Blogging Webinar by Exclusive Concepts, Inc.

March 22, 2007; 08:40 AM
Exclusive Concepts, Inc. will be offering a free, web-based seminar entitled "Why Most Blogs Won't Generate Leads," on Tuesday, March 27th at 12:30 PM. In a world of over six million blogs, it's increasingly difficult for companies to drive business through corporate blogs, primarily because most company business bloggers don't understand the difference between simply communicating and generating interest and excitement. Exclusive Concepts' webinar will introduce participants to the key differences between the two.

"Why Most Blogs Won't Generate Leads," will break the code. Topics that will be covered in the March 20th webinar include how companies can find a voice for their blogs, establishing themselves as experts in a particular area, encouraging dialogue with their readers and how to enhance search engine rankings with fresh content. To sign up for the webinar, go to https://www.gotomeeting.com/register/858394501 .

According to Robert Flournoy, Vice President at Exclusive Concepts, "Many businesses start a blog and are disappointed with the results because they use it like other forms of marketing and advertising, which isn't what blogging is about. Prospects and customers will read your blog for insight, discussion and information, looking for something beyond the marketing hype. Successful blogging is about establishing a personality, becoming an expert in a particular area and generating buzz so that people will continue to come back again and again to see what you have to say. From there, you can learn how to turn that reader loyalty into great new and repeat business."

According to a recent report by the Pew Internet & American Life Project, and independent research group, each year sixty million Americans rely on the Internet for expert information to guide them in making some kind of crucial decision, from buying a car to making an investment. On any single given day, nearly seven million Americans will visit a blog for information - so why aren't those blogs generating business?

Exclusive Concepts, Inc. ( http://www.exclusiveconcepts.com ) is a leader in e-commerce, internet marketing and web design. The company specializes in custom-tailored e-marketing solutions for business executives and entrepreneurs. To sign up for the webinar, go to https://www.gotomeeting.com/register/858394501 .