PressDisplay.com Debuts New Way to Discover What News Is Hot

March 19, 2007; 04:52 AM
NewspaperDirect, the world leader in digital delivery of global newspapers and magazines, is now enabling users of PressDisplay.com to view their newspapers in two entirely different ways. The new feature, “Editors’ Picks/Readers’ Choice,” lets PressDisplay.com visitors view which stories were given top billing by editors, and compare them with which stories actually retained the interest of other readers the longest.

“PressDisplay.com works with full content newspaper replicas from publishers and so we can determine from the newspaper’s layout, which stories editors considered most important,” said Alex Kroogman, CEO of NewspaperDirect. “Meanwhile, our reading map technology continually analyzes how readers are actually interacting with the newspaper. We know what parts of the newspaper are getting their attention (e.g. articles, pictures, cartoons, puzzles, advertisements) and which stories are retaining their interest the longest.”

Unlike other online news ranking approaches, which typically use ‘click-throughs’ or votes to measure interest in a particular story, PressDisplay.com measures the reading time for every news article in its 450+ publications, and uses this to determine its ‘interest value’ in relation to other stories. By updating the entire site every 10 minutes with new reader data, PressDisplay.com provides other readers with an up-to-date picture of what’s really hot in the news.

For more information about how it works, see http://tinyurl.com/2shxav.

With NewspaperDirect’s innovative technology, publishers can now analyze reading patterns throughout their publication, gaining valuable insight into what elements are read most and least. This information is essential to better understand the impact of editorial content, layout and advertising on reading behavior - and therefore the value provided to the reader or advertiser.

An expanded version of this release, with graphics and video, can be found at http://tinyurl.com/2s2dte.

About PressDisplay.com

PressDisplay.com (www.pressdisplay.com) from NewspaperDirect is the largest online newspaper kiosk in the world where users gain access to hundreds of national and international newspapers on the day they are published, often before they hit news stands. PressDisplay.com enhances your reading experience with a simple user interface, easy-to-use navigation tools and powerful search, monitoring, translation, audio and sharing functionality.

About NewspaperDirect Inc.

NewspaperDirect Inc. (www.newspaperdirect.com) is the world leader in digital delivery and local printing of hundreds of same-day newspapers from around the world.