EmailLabs Wins Two Marketing Sherpa 2007 Email Marketing Awards -- Gold for Best Welcome Email and Silver for Best Email Opt-In Campaign

March 19, 2007; 06:41 AM
EmailLabs (www.emaillabs.com), the leader in high-performance email marketing software and a subsidiary of J.L. Halsey Corporation (OTCBB:JLHY), received top honors at the MarketingSherpa 2007 Email Marketing awards gala held earlier this month in Miami.

As the recipient of a Gold award for Best Welcome Letter and a Silver award for Best Opt-In Campaign for its acclaimed newsletter, The Intevation Report, EmailLabs’ proved that fidelity to best practices and compelling creative generates results.

“We’re pleased to see that our creativity and adherence to best practices has been recognized by our peers,” said Lena Waters, director of marketing, EmailLabs. ”We feel very strongly that we should practice what we preach. These awards serve as recognition that the practices we advise our clients to follow are benchmarks of excellence within the industry.”

EmailLabs’ Gold award-winning Welcome Letter highlights how creativity in the BtoB marketplace can coexist with adherence to best practices. MarketingSherpa gave The Intevation Report Welcome Letter top billing for its inclusion of additional value-added creative, such as hotlinks to best-of articles and whitepapers.

In bestowing the Silver award for Best BtoB Opt-In Campaign, MarketingSherpa cited EmailLabs’ ability to consistently garner a 50 percent-plus average conversion rate per month from its opt-in campaign.

The two new awards join an already impressive list of accolades for EmailLabs including recognition—for the fifth consecutive year—as a 2007 ASPnews.com Top 50 ASP and Top 25 Service Provider in both the Business Provider and Software-as-a-Service Provider categories.

Both the Opt-In Campaign and Welcome Letter support EmailLabs’ promotion of The Intevation Report newsletter. Focusing on tips, news, case studies, and statistics to help beginning and advanced email marketers alike improve the results of their email marketing campaigns, the free, monthly email newsletter advances EmailLabs’ thought leadership position by showcasing email marketing best practices.

About EmailLabs

EmailLabs is a leading provider of high-performance email marketing solutions to agencies, publishers and marketing departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP (Web-based) service, and is easily integrated with a company's Web site, sales force automation and CRM technologies through EmailLabs' application programming interface (API). For the fifth consecutive year, EmailLabs has been recognized by ASPnews.com as one of the Top 50 ASPs worldwide and as a Top 25 Service Provider for the Software-as-a Service (SaaS) and Business Service Provider category. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park, Calif., EmailLabs was founded in 1999 and is a subsidiary of J.L. Halsey Corporation (OTCBB:JLHY). For more information, visit www.EmailLabs.com.

About MarketingSherpa Inc.

MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides, and How-to Instructional materials for marketing professionals. 237,000 marketers read MarketingSherpa's newsletters, Guides and Web site every week. MarketingSherpa also holds three annual real-world Summits: Email Marketing Summit & Expo March 4-6th in Miami FL, Selling Subscriptions to Internet Content in New York every May, and B-to-B Demand Generation Summit in Boston and San Francisco every October. Praised by The Economist, Harvard Business School's Working Knowledge Site and Entrepreneur.com, the company is now celebrating its 7th anniversary. For more information, visit http://www.marketingsherpa.com or call (877) 895-1717.