Social Networks Creating Value as Dada Launches friend$ Money for Blogging, Personal Space Owners and Their Friends

March 1, 2007; 04:31 AM
Dada, (listed on the Italian Stock Exchange, MTAX STAR: DA.MI), a leading international provider of Web and mobile community and entertainment services, launches friend$. This is a revolutionary affiliation program which allows Dada.net free of charge personal space users to earn from not only the Google announcements that appear on their own pages but also from announcements which appear on the pages of contacts they have invited, by using an innovative formula created and protected by Dada.

friend$ is based on the Google AdSense program, which provides text advertisements on like-content Web pages owned by those who have signed-up for the program.

The friend$ program is the first which enables the matching of the AdSense code of social network users (which may already be in place or can be created from scratch) with the registered Dada.net profile in a simple and easy way using one single platform.

In this way, the Google advertisements appear not only on the blog page, but also throughout the personal space site, including profile, photo, video, forum, and other pages, thus giving the users more chances to earn from clicks.

Through the friend$ program the possibilities for Web advertising, such as Google AdSense, is strengthened by the “viral” nature of social networks like Dada.net. As such, not only will this encourage the creation of quality multimedia content (blogs, videos, etc) but also generate enthusiasm for users to involve and invite friends to join in.

Access to the program is by invitation only; new friends or “member friend$,” then increase the possibility for the inviter to earn and then in turn earnings for themselves.

Google, the supplier of advertisements, will manage the economic aspects of the Dada.net users while Dada will manage the space on which the Google advertisements appear and the relationship between “member friend$” on the Dada.net platform.

“friend$ is the new frontier in the social networking community world,” said Paolo Barberis, Chairman of Dada, “and with this project we want to show that the potential blogs have is not only for gathering user generated content but is also a business model for generating an income for those who join. Thanks to friend$, users can now finally join the elite in the advertising value chain,” Barberis concluded.

“We are very pleased that such an innovative program was created here in Italy,” said Massimiliano Magrini, Country Manager Google Italy, “Social Advertising offers advantages to all involved and the friend$ program allows the international Dada.net community, of over 7 million, access to the AdSense platform in a brand new way.”

As of today, March 1, 2007, friend$ will be available to users in both Italy and the USA and will shortly be accessible to users also in Spain, Portugal and Brazil.

Once again, after launching social networks in Italy, Dada leads the way by launching this program to revolutionize the social networking and Web advertising markets.

About Dada S.p.A

Dada S.p.A. (dada.dada.net) is a leading international provider of Web and mobile community and entertainment services and is the controlling company of a Group which is entirely dedicated to the development of Internet services. Dada is listed on the Italian Stock Exchange (MTAX STAR: DA.MI) and has among its shareholders the Dada management and founders, with about 14.6%, and the RCS MediaGroup, with approximately 44.2% of the share capital.

The consumer offering of Dada - expressed through the community Dada.net (www.dada.net) and the brands life.Dada.net, mobi.Dada.net and love.Dada.net – is characterized by a rich range of fee-based “Community & Entertainment” products and services to enjoy, explore and communicate through the web. All services are accessible via web and mobile (through the SMS/MMS channel and the presence on the micro-portals of the main mobile phone operators). The Dada consumer offering is available, in addition to Italy, in the USA through its subsidiary Dada USA, in Spain through the subsidiary Dada Iberia and in Portugal, Germany, the United Kingdom, France, Belgium, the Netherlands, Austria, Hungary, Canada, Brazil, China and Australia.

Within Dada Group there is also the subsidiary Register.it, a leader in domain name registration and the recently acquired Spanish leader in the same sector, Nominalia. Also part of the Group are Upoc Networks, a well established leader in providing Web and mobile value added services in the USA and Tipic, a leading international player in the Blog Social Networking Community segment through its brands Splinder and Motime.