Interchange Achieves Major Local Search Milestone

July 18, 2006; 02:23 AM
Interchange Corporation, owner of Local.com, a leading local search engine, announced that it has reached a major milestone in the development of its local search business: Positive Return on Ad Spend.

For the month of June, Interchange generated higher local search revenues than it spent driving traffic to Local.com, its flagship property. Heath Clarke, the company's Chief Executive Officer, had singled out this goal during the company's last earnings call.

"We are very pleased to report the achievement of this important financial milestone," said Clarke. "This improvement is the result of ongoing testing of page layouts, the addition of new advertising units, and overall optimization of our marketing campaigns."

About Interchange Corporation

Interchange Corporation (Nasdaq:INCX), owns Local.com (www.local.com), a leading local search engine (ranked #102 in US website traffic -- June 06 comScore). Local.com attracts over 8 million visitors each month seeking information on local businesses, products, services and people. Powered by the company's patent-pending Keyword DNA(R) and local web indexing technologies, Local.com provides users with targeted, relevant, local search results. These results include special offers from local businesses, reviews from other users, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products.