May 30, 2006; 07:29 AM
ROO (OTCBB: RGRP), one of the leading online
broadcast networks, introduced a dynamic marketing tool, its new ROO
Video Search Engine that will make online search easier and more accessible
for broadband viewers across the ROO network. The online Search Engine is
downloadable for the ROO user base and will enable ROO's affiliates to grow
their viewership by dynamically directing search results to any relevant
site on the network. The new search facility will also significantly
benefit ROO's advertiser client base by allowing them to target the best
user profiles and demographics for their advertising campaigns.
The ROO Video Search Engine is available at http://search.roo.com, and will
provide instantaneous search results through ROO's exclusive library of
more than 7,000 videos, allowing visitors to quickly search and access
breaking news, favorite artists' music videos and health news updates 24
hours a day. ROO Search is one of the first search engines on a syndicated
video network and serves as a gateway to all the videos in the ROO library
across 130+ affiliate web sites. These include Verizon Broadband Beat,
Excite, iWon, Bulldog Broadband (a Cable & Wireless company), News.com.au
in Australia, 36 local U.S. television station websites and a variety of
targeted lifestyle destination sites such as Music.com, Rock.com, VegTV and
more.
"In recent months we have seen an increase in the number of visitors who
reach our sites as a result of our search and RSS partnerships with
companies like AOL Video Search, Windowsmedia.com, My Yahoo! and Blinkx,"
said ROO CEO Robert Petty. "Our new ROO Video Search Engine demonstrates
the company's continuing commitment toward making watching video over the
Internet a mainstream consumer behavior that is easy, fun, informative and
timely."
About ROO (OTCBB: RGRP)
ROO is a global provider of digital media solutions and technology that
enables the activation, marketing and distribution of digital media video
content over the Internet and emerging broadcasting platforms such as set
top boxes and wireless. ROO offers turnkey video solutions for businesses
seeking to improve their web presence with video broadcasts or broadcast
their own latest video clips. ROO helps businesses advertise their latest
offerings with interactive advertising solutions, 15-30 second video
commercials with a linked call to action and played simultaneously with
topical video content in a television style format over the Internet. More
information can be obtained from ROO's web site located at www.roo.com