Qwikker Delivers the Top Internet Videos of the Year to Mobile at the e-List Party

WebKnowHow
Friday, December 1, 2006; 05:15 AM

Qwikker, a leading provider of user-driven, on-location mobile content distribution, announced today it is providing the exclusive local content delivery network for mobile users to freely download their favorite Internet Videos at the e-List party in Los Angeles, which is co-hosted by Break.com and Nobody’s Watching.

The e-List party will honor the videos that have permeated popular culture and the talent that has created them. In total, the videos on the e-List have been viewed over 500,000,000 times this year across a broad spectrum of Internet sites, making the stars of the videos as popular as many celebrities. Using Qwikker’s network, everyone at the event will be able to easily download their favorite videos to their mobile phones.

“Our content distribution platform provides a unique approach to delivering an immediate, rich end user experience,” said Saul Kato, CEO of Qwikker. “We are experiencing an interesting shift in how people consume content in this era of the new media revolution, which is what the e-List party is celebrating. We are making it easier for brands and content creators to distribute directly to mobile phones and expand their reach to the consumer exponentially.”

Qwikker’s network utilizes Bluetooth, therefore there are no data charges incurred by mobile users for content delivered to their handset. Qwikker allows brands to deliver ‘freemium’ content at no cost to end users, as well as premium content payable by mobile bill, credit card or cash. Qwikker’s service automatically detects the device make and model, which then sends content specifically formatted for each device, thus ensuring a smooth end user experience.

Qwikker tracks the downloading and sharing of content in order to give brands the capability to measure the response rates and acceptance of content-driven marketing in precise detail.

In addition to the delivery of single media files and content items, Qwikker allows brands to deliver mobile channels, which are collections of user-selectable content, interactive information, and clickable links for users to respond directly to brands at a more convenient time.

Qwikker is a local and social content distribution platform for mobile phones that allows the easy and free discovery, downloading, and sharing of content. Qwikker enables consumer brands to deliver content via a direct-to-mobile network of interactive service points in key social and public locations. Brands can further extend their relationship with consumers by creating an interactive experience that delivers tailored content (either free or premium), which can be downloaded onto mobile devices. Content includes video clips, games, MP3s and ringtones, images, mobile coupons, and links to WAP sites or phone numbers.

Qwikker Channels is a java-based free mobile phone service which enables consumers to download on-demand content and information via all available connections on their phone, including Bluetooth, WAP and SMS. Mobile channels and the content items within them can be distributed from location to phone and then forwarded by consumers, giving brands the opportunity to leverage the power of peer-to-peer content sharing.

Qwikker runs the largest direct-to-mobile location content network in the world, with over 650 Bluetooth content distribution points across the UK in pubs, clubs, concerts, festivals, cinemas, public spaces and the London Underground. Fast and easy to install, Qwikker’s portable service points can also be deployed for one-time or seasonal events.

Brands which have leveraged the Qwikker network include Yahoo!, Channel 4, Electronic Arts, Universal Music, 20th Century Fox, Red Bull, Virgin Mobile, Robbie Williams/ie: music, Nokia and Universal Pictures. Backed by Sequoia Capital and Enterprise Partners Venture Capital, Qwikker has offices in San Francisco and London. (www.qwikker.com)