Web2.0 Interactive Music Technology From YourSpins.com Harnessed By SAATCHI & SAATCHI For VISA Campaign

WebKnowHow
Friday, July 7, 2006; 04:39 AM

The technology behind www.yourspins.com is being used by SAATCHI & SAATCHI to launch an innovative campaign for VISA in Germany. By visiting www.liebejedenremix.de/ , Robbie Williams fans in Germany are able to remix "Sin Sin Sin" online and enter their mix into a series of competitions for prizes awarded by VISA. The technology, which is patented by Digimpro Ltd, allows an high level of interactivity with music. SAATCHI & SAATCHI is the first agency to apply the technology directly into an advertising campaign, "love every remix" which is based upon the "love every day" strategy of VISA.

Remixing music online with yourspins.com technology.

Robbie Williams fans are also able to use YourSpins proprietary technology to remix "Sin Sin Sin" and then create their own personal ringtones from their unique mix of the track. The ability to personalise ringtones in this way is a market first.

Harry Otto, project leader at SAATCHI & SAATCHI, said: "Online activity will increasingly be at the centre of campaigns... So we chose YourSpins.com technology as it is designed to give our target group something new and fun, but most importantly something that will really hold their attention."