Get Potential Clients Involved
| by Todd Bailey | May 15, 2012 | |
Business owners, how many of you are confused regarding the expanse of marketing literature as well as the contrast in views? I see a lot of your hands up; I understand. Understanding a foreign industry is a challenge. |
Premeditation is the Key to Digital Marketing
| by Todd Bailey | May 09, 2012 | |
Google is a great marketing tool for many businesses. The way people 'search' for desired goods and services has changed significantly from an external one to an online one. However, as many businesses are experiencing, marketing online comes at a cost. No, I don't mean third-party marketing service cost; I mean over-optimizing and incurring penalties – those kinds of costs. There is good news. Many penalties can be avoided through premeditation. Consider the following suggestions. |
5 Reasons To Take Mobile Device Management To The Cloud
| by Ben Conner | April 26, 2012 | |
The evolution of mobile devices and their role in the enterprise is a topic that has garnered much discussion among IT administrators. Not that long ago, the majority of people used traditional “flip” phones as opposed to today’s smartphones and tablets that connect to the Internet, run mobile apps and access corporate data. |
How Do You ID ITs?
| by Todd Bailey | April 25, 2012 | |
The Internet business is booming. More traditional brands are coming aboard as well as a wealth of IT startups. Regardless of size, one thing all parties have in common are IT needs. How do you go about servicing the need? Do you keep things in-house, incurring costs of hardware, maintenance, and IT workers? Do you throw some caution to the wind an |
US Government Intercedes with E-books
| by Todd Bailey | April 17, 2012 | |
The US Justice Department interceded in the business affairs of Apple and Amazon lately, ruling on the side of lower-priced e-books. The Department posed an antitrust suit on Apple and five other large book publishers. The government felt the group of publishers was strategically attempting to raise the prices on e-books, prices which Amazon has lowered to $9.99 for new and popular books. |
Is the Labor Market Working Toward a Comeback?
| by Todd Bailey | April 11, 2012 | |
There have been visible signs of an economic recovery, at least in the Twitter streams. Last week, I spotted several companies sending messages of incipient 'talent' searches, new-hire opportunities. Is the online marketing community representative of the larger labor market? |
Sub-Group Brand Politics
| by Todd Bailey | April 04, 2012 | |
The elections are approaching. That means we'll be confronted with loads of copy related to strategies, momentum, and trial-error successes. A recent glance at the Wall Street Journal elicits news of the 'GOP' trying to 'Woo Hispanics.' Obviously, particular parties recognize the population is segmented into smaller cultures and sub groups, just like brand consumers. |
What the New iPad Could Mean for Mobile E-Commerce
| by Todd Bailey | March 08, 2012 | |
The long-awaited iPad HD (formerly referred to as the iPad 3) is slated to debut tomorrow and the hype surrounding Apple's newest product is currently one of the hottest discussions on the Internet. Although numerous websites have posted blogs and articles covering the confirmed and rumored features of the new iPad, few have mentioned one of the most important aspects of Apple's new tablet: Its potential effect on E-Commerce. |
A Beginner's Guide to Social Media
| by Todd Bailey | February 27, 2012 |
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As most developers already know, social media is becoming a much bigger part of the search engine optimization picture. Traditionally, most SEO campaigns have been reliant on a combination of keywords, content and HTML code. |
The Role of On-Page Content in SEO Strategies
| by Todd Bailey | February 06, 2012 | |
Many SEO developers have made a habit of focusing on keywords over the years and while relevant, useful keywords are an integral part of a search engine optimization campaign, some of those developers have not seen a great increase in traffic. Users care about more than just keywords; they care about content. |
