How To Effectively Calculate The Value of Your Website

Knowing the value of your website and the amount of money that you should be making from your website or blog is necessary. Your efforts should be counted and having a tool to measure this value is invaluable. You can also know the cost of a website you wish to purchase using the website value calculator.

The following metrics will guide you in knowing the value of the website:

1.  Age of the website

Older websites are known to fetch more money compared to new ones. Search engines have developed trust with older and consistently active websites because they have shown consistency in mentions and interaction with users. Therefore, unless the website is old and inactive, it will have a high value.

The domain age is a SEO factor for many search engines and it is used to determine authority and trust of a website or domain name.

2.  Backlinks

A popular website is an indicator of the high value of the website. With Google’s optimization and rankings, the most trusted and therefore, highly ranked websites tend to have backlinks from other sites, inbound links that show confidence in your brand.

Links from social media can have no follows to reduce spammers but you can have legitimate links from LinkedIn, Google profiles, Google places, Youtube or Yelp where you can add anchor texts in the link. This will increase your ranking on search engines.

3.  Website’s Traffic

When calculating the value of a website, you should keep in mind the traffic to that website. Inbound traffic and page views from direct, search, referral and unique visitors will drive your website’s ranking high. The overall effect is an increase in the value of a website when using the website value calculator. 

4.  Marketability of the domain name

The website’s domain name is an important branding and marketing aspect in valuing a website’s value. Competitive domain names with highly marketable words will be rated and priced very highly in a sale. The biggest brands have very high values compared to unknown or un-decipherable domain names.

5.  Search engine Index status

Google, Yahoo and Bing index websites. If the website you are valuing has a high number of indexed pages in the search engines, then it will be valued highly. With more indexed pages, a website’s domain will be visited more thus valued more.

6.  Social media presence

Companies with both online and social media presence have bigger market reach and consequently higher revenue values. Your social media mentions and shares will contribute to your growth and subsequent higher rank and value.

7.  Alexa Rank

As a website tracker, this tool is used to ascertain how a website’s traffic compares to others. The actual marketing potential of a page can be easily determined using this tool. You can also find the domain’s worth using the Alexa ranks.

8.  Generated revenue

Revenue from advertisements using infolinks, marketing affiliates or Google Adsense are crucial in determining the value of websites. Revenue generated from subscriptions to content or resource use or pay-to-read platforms is also included in the value estimation.

Brands also selling merchandise will generate revenue and this is included in the calculation of a website’s value. These monetized and revenue generation avenues give actual values of your website’s value.

In conclusion, the website value calculator will give you the true value of your website. Copying and pasting of the URL into the calculator will give you an estimate of the domain value that will guide in finding the cost of the links.

You can obtain the net worth of your company website by summing up values from all the metrics listed up above. It is a sum of revenue generated, value of age, inbound links, domain name value, page views and value of the content.