The Role of On-Page Content in SEO Strategies
February 06, 2012
Todd Bailey is Vice President of Digital Strategy at WebiMax, a leading SEO company with 500+ clients and 150+ employees as well as Lead Contributor at SEOservices.com
has written 21 articles for WebKnowHow.
|View all articles by Todd Bailey...
Many SEO developers have made a habit of focusing on keywords over
the years and while relevant, useful keywords are an integral part of a
search engine optimization campaign, some of those developers have not
seen a great increase in traffic. Users care about more than just
keywords; they care about content. Search engines care about content,
too. Any website expecting results based on keywords alone is likely to
see little success. Content is crucial and should never be
The best SEO companies understand that keywords and content work together to provide results
for websites. Search engines such as Google factor page content into
their algorithms. Users want to find pages that are most relevant to
the keywords in their search query and pages that lack content are
unlikely to attract and retain viewers.
With social media playing a large role in the expansion of the
Internet, the element of content becomes even more important.
Up-to-date content with depth and substance gives the user more
incentive to share that content through various forms of social media.
Google has stated that social engagement is a factor in their
algorithms, which is even more of a reason for developers to deliver the
best possible content to their viewers.
Content can be graded on numerous factors, too. The difference
between "good" and "bad" content is largely subject to opinion, but
certain things are definite. Page content should be relevant to
keywords, in order to provide the most accurate search results. Blogs
and news articles should be frequently updated. Options to share that
content via social networks should be available to users as well.
The SEO community should absolutely be aware of the importance of
content. In the future, as search engines further integrate social
media and organic search results, the usefulness of content in an SEO
campaign is only going to increase.