Combined Hot Multimedia Practical Tips
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Lala C. Ballatan March 15, 2005
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Lala C. Ballatan |
Francis Preve emphasized
that, “As web designers, we don’t want to get caught
flat-footed when all our favorite videographers, record producers,
and best boys start setting up camp in our backyard. After all,
aren’t these some of the folks who inspired us in the first
place?” |
Lala C. Ballatan
has written 2 articles for WebKnowHow. |
View all articles by Lala C. Ballatan... |
In
the site, http://webmonkey.wired.com/webmonkey/99/26/index1a.html?tw=multimedia
Francis Preve’s article on Hot Multimedia Tips, he emphasized
that, “As web designers, we don’t want to get caught
flat-footed when all our favorite videographers, record producers,
and best boys start setting up camp in our backyard. After all,
aren’t these some of the folks who inspired us in the first
place?” In
his article, he polled the best and brightest web developers and
designers at HotWired, together with some other creative types.
It is an attempt to get a handle on several secret techniques they
use to create effective audio, video, and animation on the Web.
Thus, in a compilation, he gathered together a must –read
assortment of tips, tricks, and general wisdom, guaranteed to help
maximize your multimedia efforts.
The
assortment of tips and tricks come from Anna Macmillan, Designer,
Hotwired; Taylor, Technologist/Former Hotwiredite; Craig Schwartz,
associate producer, hotwired; Michael Kay, interface Developer,
Hotwired; Steve Mack, Co-creative Director, RealNetworks, and; Francis
Preve, program director for NemeSys Music Technology. Each person
mentioned had given their own practical tips and techniques depending
on the area of their expertise. Some had also given us some general
multimedia techniques for us to feel undaunted once taking on the
world of digital technology – web and graphic design and/or
animation. Don’t get too excited, though, while these tips
are given by various multimedia experts, browsing through and knowing
their theories won’t make you a multimedia expert overnight.
All
in all, the article contained some 30 or so tips and techniques,
and after going through it, we have bunched up the many theories
these experts have in common. Now, these are the ones you really
should pay attention to.
-Using
the right tool for the job – choose your web weapons wisely,
from among the selections of audio and animation options. For low-brandwidth,
high-impact animation, Flash is an excellent choice. Meanwhile,
stick to QuickTime and RealVideo for best results in working with
video. For audio, MP3 tops all downloading high-res, full-length
compositions.
-Keeping
your audience in mind as you work – since you are creating
for a target audience, then always put on top of everything else
what they are waiting for from you. Have a care for your viewer’s
brandwidth capacity and balance technical flashiness. Your work’s
content must always jibe on what’s accessible for your audience.
-Avoiding
interactivity – unless you’re designing a very interesting
interactive game, try to keep interactivity of your visual design
for your users to an all time low. Remember that television and
movies are still the standards for real-time visual entertainment.
For many, being passively engaged is a source of relaxation…Thus,
by keeping your audience inactive, just looking on, understanding
and getting them enthralled throughout will prevent them from clicking
away from your ‘site.’
There
you go, folks, no matter what your medium you use, as long as you
stick to these principles, it might help for your creations and
should keep your priorities on top of everything else. |