Simplicity is King in Web Design
|2.7/5.0 (3 votes total)|
May 07, 2007
We like to be complex in many aspects of our lives. We desire the
latest electronic gadget, the most advance technology in our new car,
the state-of-the-art digital camera. However, when it comes to web
visitors browsing habit, nobody has time for complexity and we all want
to find what we want online in the shortest possible time. What does
not mean for web design companies? Why do some web design companies
still propose complex web design solutions to their clients?
We live in an age where nobody’s got time. We are busy or so we like to
think. So much information, so little time. So we zap through web pages
expecting to find exactly what we want as quickly as possible. Why not?
There are so many web pages out there. The average web surfer spends
less than 10 seconds on a web site. If the web design is the least bit
complicated or non intuitive, we are off to the next web site. If 10
seconds is all you have to impress your online customer, what sort of
web design do you require to make an impact? The most flashy? May be
not. Try simplicity and familiarity.
If you want to impress busy people who are short of patience and time,
try the simplest web design you can put together. It is not surprising
that Google is one of the most successful web designs in the world. How
many people use the advanced search button on Google? The simplest web
design solutions work. His does not mean that the back end of the web
site need to be simple. You can have the most complex content
management system; the most comprehensive feature set in your web
design, but keeps the front end, the interface as simple and intuitive
as you can.
Simple can mean different things to different web designers. Where do
we start when putting together a simple and effective web design? Try
Google heat map guide on where to place adsense on a web page. Granted
it is disputed but it is a starting point for positioning the most
relevant and poignant information on your web page. Next try a simple
navigation, vertical left or horizontal top.
Many people like fancy stuff. There is nothing wrong with a bit of
flash on a web design. However, avoid changing too much from the
conventional paths. We all talk of change and recognise its benefits
but we are animals of habit and we would rather go along the same easy
path rather for hunt for new ways of getting somewhere. This principle
applies in web design. Online visitors are used to navigating in a
certain way. Change the path on your web design and you could make it
too hard for your potential clients.
Keep it simple, keep it short and familiar. True, it does pay to design
complex features into a web design. The more gadgets and flash, the
more web design companies can charge for your web design. Some web
design customers even want complex designs. It’s instinctive to think
that the more money you spent on your web design, the more it will pay
back. This is not always the case. Sometimes the simplest features, the
more basic web design yields the most benefit.